There have been a lot of opinions… well still ARE a lot of opinions… about how an author should promo their own work.
Where is this coming from? Well, I’m sure all of you have heard all of the arguments and / or discussions about the availability of self-pubbing or the increasing presence of indie presses or the powerhouse publishers lack of producing anything outside of the box. I won’t rehash that here. What I would like to touch on is self-promotion.
When should an author do it?
I can tell you what I’m sick of. That would be an author’s every tweet being about their book being on the Kindle or Nook. Some package it in such a way that it’s cute (or they think so). They say things like “Your Kindle is lonely without my novel ABC Lover’s Tangle!”
If I see that on my Twitter stream more than five times, I immediately sniff suspiciously at the author and growl.
Another is RTing a review or opinion without saying thanks. I know. It sounds silly but saying thank you to the person who just said nice things about the author gives the RTing author a pass. You can RT anything all day to me so long as you say thanks to the person who said kudos. Merely posting that you got a review without celebrating it and I get growly. :::grins:::
Okay, I get growly a lot.
So how to self-promote? Because let’s face it, no one’s going to promote an author without some give/take. And Indie presses only do so much.
Seriously, talk to people. Reach out there. Be accessible but not full disclosing. They don’t need to know about your aunt’s gall bladder. But the readers do need to know that you see they are there.
I have a hard time reaching out. Or rather I do reach out but I think I am much more reserved about doing so than others. It amazes me to see people with one book have lively discussion boards. I am not one who does. Not by planning, mind you. I have a discussion board. But it is by no means lively. Someone told me it’s because Dirty Kiss really isn’t a happy discussing book. I sniffed and then cried in a corner.
Okay maybe I sniffed and didn’t cry but I was crying inside! Damn it! :::grins::: Mostly, I know my limitations. I am not a lively discussion group generator. I have fellow authors who are. I am envious of them. That connectivity is fabulous.
So if you can, generate noise about your book and your writing! Get a discussion group. And most of all, talk. Just talk to your readers.
Don’t forget to write though. That’s important. Writing makes new book. They like new books. ::nods::